Dating of prospectus: the prospectus must be dated and that date is presumed to be its publication date. A prospectus issued by or on behalf of a company or in relation to an intended company must be dated, and that date shall, unless the contrary is proved, be taken as the date of publication of the prospectus. This creates a legal presumption that the prospectus date equals its publication date, placing the burden on any party seeking to disprove that presumption.