Non-pecuniary loss: damages for pain and suffering assessed as conventional sums guided by prior decisions. Non-pecuniary loss covers compensation for pain and suffering and loss of amenity, measured as a conventional sum reflecting fairness judged by prior decisions. Courts apply developed principles and comparative brackets to indicate the typical range for injuries, and then adjust the award for the plaintiff's particular circumstances, including age and unusual deprivations, permitting individualized variation within the precedent-guided pattern.