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<h1>Central Government Empowered to Tackle Unfair Trade Practices in E-commerce Under Section 94 of Consumer Protection Act 2019.</h1> Section 94 of the Consumer Protection Act, 2019, empowers the Central Government to implement measures aimed at preventing unfair trade practices in e-commerce and direct selling. These measures are intended to safeguard consumer interests and rights. The specifics of these measures are to be prescribed, providing a framework for addressing issues related to consumer protection in these sectors.