Central Consumer Protection Authority: Safeguarding Consumer Rights, Preventing Unfair Practices, Ensuring Truthful Advertising Under Consumer Protection Act, 2019.

The Central Consumer Protection Authority, under the Consumer Protection Act, 2019, is tasked with safeguarding consumer rights and preventing unfair trade practices. It ensures truthful advertising and prohibits misleading advertisements. The Authority can investigate violations, file complaints, and intervene in legal proceedings. It reviews consumer rights issues, recommends remedial measures, and promotes international best practices. Additionally, it conducts research, raises consumer awareness, collaborates with organizations, mandates unique goods identifiers, issues safety notices, advises government bodies on consumer welfare, and establishes guidelines to protect consumer interests.