Central authority powers to prevent unfair trade practices and misleading advertising, including inquiries, complaints and safety notices. The Central Authority is empowered to protect and enforce consumer rights and prevent unfair trade practices and false or misleading advertisements. It may inquire or investigate suo motu or on complaint, file or intervene in proceedings before consumer commissions, review and recommend measures to enhance consumer rights, recommend international best practices, promote research and awareness, encourage NGO cooperation, mandate unique goods identifiers, issue safety notices, advise government ministries, and issue guidelines to prevent unfair trade practices.