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of <h1>New Guidelines Under Consumer Protection Act, 2019 Aim to Prevent Misleading Ads and Endorsements, Protect Consumers.</h1> The Central Consumer Protection Authority issued guidelines under the Consumer Protection Act, 2019, to prevent misleading advertisements and endorsements. These guidelines apply to all forms of advertising and require advertisements to be truthful, not misleading, and compliant with relevant laws. They prohibit surrogate advertising, mandate clear disclaimers, and set conditions for bait advertisements and free claims. Advertisements targeting children must not exploit their inexperience or promote unhealthy behaviors. Manufacturers, advertisers, and agencies must ensure substantiation of claims and avoid misleading consumers. Endorsements must be genuine, and any material connections between endorsers and advertisers must be disclosed.
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