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<h1>SEBI mandates truthful, clear securities communications; no celebrity endorsements, unverified claims, or complex language. Compliance essential.</h1> The Securities and Exchange Board of India (SEBI) regulations mandate that public communications and publicity materials related to securities issues must align with the draft offer document. These communications must be truthful, clear, and not misleading. They should not contain unverified claims, slogans, or endorsements by celebrities. Financial data must cover the past three years, and advertisements should avoid complex language. All materials must advise viewers to refer to the offer documents for details and risk factors. Issuers must disclose material developments promptly and ensure no extraneous information is shared outside the offer documents. Compliance certificates are required from lead managers.