Celebrity endorsements face brand-level limits, approval requirements, cost protections, and disclaimer obligations for regulated entities. Celebrity endorsements by regulated entities are limited to brand-level or entity-level promotion and may identify products or services without making ... Summary
Celebrity endorsements face brand-level limits, approval requirements, cost protections, and disclaimer obligations for regulated entities.
Celebrity endorsements by regulated entities are limited to brand-level or entity-level promotion and may identify products or services without making direct or indirect inducements or claims about a specific offering. Celebrity advertisements require prior supervisory-body or Board approval, must contain prescribed disclaimers, and cannot result in endorsement expenses being charged to clients or a mutual fund scheme.
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