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<h1>Investment Advisers Must Uphold Honesty, Fairness, and Diligence Under SEBI Regulations 2013, Ensuring Client-Centric Services.</h1> The Code of Conduct for Investment Advisers, as per the Securities and Exchange Board of India (Investment Advisers) Regulations, 2013, mandates advisers to act with honesty, fairness, and diligence in clients' best interests. Advisers must possess adequate resources, seek and maintain client confidentiality, and provide necessary disclosures. Fees charged should be fair, and conflicts of interest minimized with appropriate disclosures. Compliance with regulatory requirements is essential, and senior management in corporate advisers is responsible for maintaining conduct standards and procedures. The provisions emphasize integrity and client-centric service in investment advisory activities.