Chapter VIII - NET ASSET VALUE AND TIMELINES FOR ALLOTMENT OF MUTUAL FUND UNITS AND PAYMENT OF INVESTMENT PROCEEDS (From Regulation 43 to Regulation 46)
Mutual fund advertisements must be accurate, avoid celebrity endorsements, and include a mandatory market-risk warning. Advertisements must be accurate, true, fair, clear, complete, unambiguous and concise and not misleading, false, biased, deceptive or based on assumptions or projections. They shall not include testimonials, rankings, exaggerated slogans, celebrity endorsements or exploit investor inexperience, and must be consistent with scheme disclosures. Every advertisement must carry the standard warning in legible fonts: 'Mutual Fund investments are subject to market risks, read all scheme related documents carefully.' No addition or deletion of words is permitted; vernacular and audio-visual presentations must reproduce the warning clearly, with both visual and audible reiteration.
Cases where this provision is explicitly mentioned in the judgment/order text; may not be exhaustive. To view the complete list of cases mentioning this section, Click here.
Provisions expressly mentioned in the judgment/order text.
Mutual fund advertisements must be accurate, avoid celebrity endorsements, and include a mandatory market-risk warning.
Advertisements must be accurate, true, fair, clear, complete, unambiguous and concise and not misleading, false, biased, deceptive or based on assumptions or projections. They shall not include testimonials, rankings, exaggerated slogans, celebrity endorsements or exploit investor inexperience, and must be consistent with scheme disclosures. Every advertisement must carry the standard warning in legible fonts: 'Mutual Fund investments are subject to market risks, read all scheme related documents carefully.' No addition or deletion of words is permitted; vernacular and audio-visual presentations must reproduce the warning clearly, with both visual and audible reiteration.
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