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        SEBI

        Regulation 28 - Advertisement material

        Securities and Exchange Board of India (Mutual Funds) Regulations, 2026
        Chapter V
        SCHEMES OF MUTUAL FUND

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        Mutual fund advertisements must conform to the specified Advertisement Code in the Fifth Schedule. Regulation 28 requires that advertisements by an asset management company conform to the Advertisement Code specified in the Fifth Schedule, making adherence to that code mandatory for all mutual fund promotional material.
                        Cases where this provision is explicitly mentioned in the judgment/order text; may not be exhaustive. To view the complete list of cases mentioning this section, Click here.
                          Provisions expressly mentioned in the judgment/order text.

                              Mutual fund advertisements must conform to the specified Advertisement Code in the Fifth Schedule.

                              Regulation 28 requires that advertisements by an asset management company conform to the Advertisement Code specified in the Fifth Schedule, making adherence to that code mandatory for all mutual fund promotional material.


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