Exporters toast the order; importers toast the discount. Then the rupee moves and the margin quietly vanishes. A one-page policy can prevent it.
In February 1982 Laker Airways - the British carrier that pioneered cheap transatlantic fares - collapsed.
A recession, a price war with larger rivals and heavy borrowing for new aircraft all contributed. A quieter, more technical factor did too: the airline's aircraft finance was largely in US dollars, while much of its revenue came in sterling. When the dollar surged against the pound, the cost of servicing that debt surged with it.
The planes were full. The currency mismatch had no protection at all.
The decision nobody took
An Indian manufacturer imports dollar-priced components and fixes its selling price to domestic customers on today's exchange rate. Three months later, when the supplier must be paid, the rupee has weakened and the same dollar invoice costs noticeably more rupees. The selling price hasn't moved - but the margin has.
Meanwhile an exporter signs a euro contract expecting a healthy profit. By the time the buyer pays, the euro has weakened. The order succeeded; the profit didn't.
Neither made a poor commercial decision. Both made an unmanaged currency decision.
Why currency risk gets underestimated
Owners think about price, cost, volume and quality. Currency is invisible - until it moves.
Exchange rates react to interest differentials, inflation, trade balances, capital flows, geopolitics and sentiment. Annual moves of several percent are routine, and crises bring sharper swings. With thin margins, one move can wipe them out.
Trade across borders without a currency policy and you're speculating - intended or not.
Lesson from history: the merchant bankers of Florence
In the fifteenth century the Medici bank ran branches across Europe - Florence, Venice, Rome, Geneva, Bruges, London. Much of its business involved bills of exchange: a merchant paid in one city's currency and was repaid later in another's.
Historians such as Raymond de Roover have shown how central the management of exchange rates and timing was to the bank's profits - and how lending and currency troubles at some branches contributed to its decline. Five centuries ago, the finest bankers of their age already treated currency as a risk to manage, not a law of nature.
Three kinds of exposure
1. Transaction exposure - a specific receivable or payable changes value between contract and settlement; the most visible and easiest to hedge.
2. Translation exposure - the effect on reported values when foreign assets, liabilities and subsidiaries are consolidated into rupee accounts.
3. Economic exposure - the long-run effect of currency on competitiveness; a stronger rupee makes exports dearer for foreign buyers even if you never invoice in foreign currency.
A painful Indian lesson
In 2007 and 2008 many Indian exporters, small and mid-sized ones included, entered complex currency derivatives, often sold as low-cost or "zero-cost" structures. When the rupee moved sharply, some produced losses far larger than the businesses had realised were possible. Disputes with banks reached the courts, and regulators later tightened rules on which derivatives could be sold to which customers.
The lesson endures: a hedge you don't fully understand isn't a hedge - it's a second bet.
In a nutshell
Essence: cross-border trade means taking a currency decision by default; the only choice is whether to take it deliberately.
The uncomfortable reality
Many SMEs say hedging is "too expensive" or "too complicated" - and then lose more on one unhedged contract than years of sensible hedging would have cost.
Others hedge only when they "feel" the rupee is about to move. That isn't hedging; it's betting, with a bank on the other side.
Practical tools
Natural hedging
Match foreign-currency income with foreign-currency costs. An exporter that also imports raw material in the same currency offsets part of its exposure automatically.
Pricing measures
- Invoice in rupees where bargaining power allows.
- Add currency-adjustment clauses to long-term contracts.
- Shorten quotation validity when markets are volatile.
- Build a currency buffer into long-dated prices.
Forward contracts
A forward locks today's rate for a future transaction. It removes uncertainty - and any windfall if the rupee moves in your favour. That's the purpose: certainty for the business, not trading profit.
Options
The right, not the obligation, to exchange at a set rate. Options carry a premium but leave room to benefit from favourable moves. Stick to simple, standard options.
Foreign currency accounts
Where permitted - such as Exchange Earners' Foreign Currency (EEFC) accounts for eligible Indian exporters - retaining part of export earnings in foreign currency can match future foreign payments.
Debt currency
Foreign-currency loans can look cheaper because of lower interest rates, but if income is in rupees, a currency move can make them far dearer - Laker's lesson exactly.
The HEDGE Policy
Even a small business can adopt a one-page currency policy built on HEDGE:
- H - Hunt exposures. List all foreign-currency receivables, payables, loans and expected flows for the next twelve months.
- E - Establish the objective. Protect margins, not generate trading gains.
- D - Decide hedge ratios. For example, a set percentage of confirmed exposures and a smaller one for forecasts.
- G - Govern instruments and authority. Approved products (forwards and plain-vanilla options with authorised dealers), who may book and up to what limit; no structured products without board approval.
- E - Evaluate monthly. Compare hedged and unhedged results and review the policy every year.
For practitioners: the FEMA and accounting checklist
- Track realisation timelines. Monitor export proceeds against the period RBI prescribes and keep EDPMS/softex reconciliations current to avoid caution listing.
- Confirm underlying exposure. Hedges with authorised dealers generally need genuine exposure; keep contracts and invoices ready to evidence it.
- Account for differences correctly. Recognise exchange gains and losses on monetary items under Ind AS 21 or AS 11, and document any hedge accounting choices.
- Check tax treatment. Review how realised and unrealised forex differences are treated under the Income-tax Act, 2025 and the applicable ICDS.
- Review bank-sold products. Ask for maximum-loss scenarios in writing before any client signs a structured derivative.
Indicators of success
- Currency gains and losses become small and predictable relative to profit.
- Hedge ratios stay inside policy limits.
- Pricing uses realistic exchange-rate assumptions.
- Quarterly board reports show exposures, hedges and results.
- No surprises - big rupee moves don't create sudden losses.
Outlook: the coming decade
Currency volatility is likely to stay high as trade policy, interest rates and geopolitics shift. Rupee invoicing, local-currency settlement arrangements and digital payment links will widen choices for Indian businesses, and tokenised money may change how cross-border payments settle. Businesses that manage currency risk deliberately will turn volatility from a threat into a manageable cost.
Immediate actions by role
- CFO: compute net exposure by currency for the next six months.
- Owner: decide - in writing - how much currency risk the business will carry.
- Sales: identify customers who could be invoiced in rupees or with currency clauses.
- Purchasing: find imports that could be matched against export receipts.
Illustration from a smaller enterprise
Take an illustrative handicraft exporter earning US$2 million a year from American buyers, with dollar prices fixed six months at a time. When the rupee strengthens 6% in a quarter, his margin almost disappears.
With his bank's help he adopts a simple policy: hedge 50% of expected dollar receipts for the next six months with forwards, and add a currency-review clause to contracts longer than six months. His profit no longer depends on guessing the exchange rate.
The objection we hear most - and our response
The objection: "Hedging costs money, and sometimes the rate moves our way. We'd rather keep the upside."
The answer: Keeping the upside means keeping the downside - and the downside can erase a year's margin in a quarter. Hedging isn't a bet that the rate will move against you; it's a decision to let profit depend on products rather than the currency market. Hedging part of the exposure keeps some upside while removing the risk the business can't afford. Clients are paid to run businesses, not to forecast exchange rates.
Practitioners' FAQ
"Should a small exporter hedge everything?"
Usually not. Hedging confirmed orders protects known margins; hedging uncertain forecasts can create liabilities if orders never materialise. Many businesses hedge most confirmed exposure and a modest share of forecasts.
"Is profiting from a favourable move wrong?"
No - but a business shouldn't depend on it. Plan margins without currency gains and treat windfalls as a bonus.
"What if the bank recommends a structured product?"
Ask for the maximum possible loss under extreme moves in writing. If the product can't be explained to a colleague in two minutes, don't buy it.
Position as at October 2026: In India, foreign exchange transactions are governed by FEMA and RBI directions. Hedging must generally be done with authorised dealers against genuine underlying exposures, export proceeds must be realised within the period RBI prescribes, and exchange differences are accounted for under Ind AS 21/AS 11. Rules for users of derivatives were updated in recent years; confirm current requirements with your bank and adviser.
Pitfalls
- Hedging on "market views."
- Complex "zero-cost" derivatives without understanding the downside.
- Unhedged foreign-currency borrowing to save interest.
- Ignoring currency when pricing long contracts.
- Leaving currency decisions to one person without oversight.
Terms explained
- Exposure - money at risk if exchange rates move.
- Net exposure - foreign-currency receipts minus payments in the same currency.
- Forward contract - an agreement with a bank to exchange currency at a fixed rate on a future date.
- Natural hedge - matching income and costs in one currency so moves offset.
- Hedge ratio - the share of expected exposure that's hedged.
- Hedging policy - board-approved written rules on how much and how to hedge.
Action checklist
Net exposure by currency reported monthly
Board-approved hedging policy in place
Currency clauses in long contracts
Natural hedges identified and used
Half-hour action exercise
1. List all foreign-currency receivables and payables for the next six months.
2. Work out what a 5% and a 10% adverse move would do to profit.
3. Compare that with the cost of a simple forward hedge.
If the potential loss exceeds what the business could comfortably absorb, draft the HEDGE policy this month and discuss it with the bank.
Summary for busy professionals
- Currency moves can erase margins for exporters, importers and anyone with foreign-currency costs or debt - Laker Airways is the classic warning.
- Understand transaction, translation and economic exposure.
- Use natural hedges, pricing clauses, forwards, plain options and EEFC accounts where permitted.
- Adopt a one-page HEDGE policy: Hunt, Establish, Decide, Govern, Evaluate.
- A hedge you don't understand is a second bet - avoid complex products.
Currency risk never asks permission before shrinking a margin. Manage it before it manages the client.
References
- Contemporary reporting on the collapse of Laker Airways (February 1982), e.g., The Times and The New York Times.
- Raymond de Roover, The Rise and Decline of the Medici Bank, 1397-1494 (Harvard University Press, 1963).
- Reserve Bank of India, directions on risk management and inter-bank dealings (foreign exchange derivative contracts). rbi.org.in
- Ind AS 21, The Effects of Changes in Foreign Exchange Rates.
- Aswath Damodaran, Corporate Finance: Theory and Practice (Wiley) - on currency risk.
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