Format of advertisements for public issues requires standardized disclosure of issuer details, credit rating, intermediaries and offer document access. Advertisements for public issues of debt securities and non-convertible redeemable preference shares must follow a prescribed format listing issuer identity, issue description and summary of coupon/dividend and redemption, promoters, proposed listing, lead managers, compliance officer contacts, debenture trustees, and credit rating with its meaning. They must state availability of application forms, direct investors to the full offer document and its risk factors via specified websites, and record issue opening and closing dates and the persons issuing the advertisement.