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<h1>SEBI Sets New Rules for Debt Securities Ads: Key Details and Dates Required, Including Credit Ratings and Promoters Info.</h1> The Securities and Exchange Board of India (SEBI) outlines the format for issue advertisements regarding public issues of debt securities. The advertisement must include the issuer's name, incorporation details, registered and corporate office contact information, and details of the public issue, such as the number of debt securities and pricing. It should list the promoters, proposed stock exchange listings, merchant bankers, compliance officer details, and credit ratings with explanations. Information about debenture trustees, availability of application forms, and offer documents must also be provided. The advertisement must specify the opening and closing dates of the issue and be issued by the issuer's directors.