Valuation of taxable services: rules treat gross amount or equivalent money value as taxable, including non money consideration. Valuation is governed by Section 67 and the Service Tax (Determination of Value) Rules, 2006: where consideration is money the gross amount charged is the taxable value; where non money consideration exists, the taxable value is the money component plus the money equivalent of other consideration; if value is not ascertainable, use the gross amount charged for similar services or an equivalent money value not less than cost; all expenditures incurred in providing the service are included in value.