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<h1>Threshold-limited exemption for folk and classical performing artists excludes services rendered as brand ambassadors, which remain taxable.</h1> Exemption applies to services by performing artists in folk or classical music, dance or theatre, limited to performances where consideration per performance does not exceed a prescribed threshold, and expressly excluding services provided by such artists as a brand ambassador; administrative guidance confirms brand ambassador services are taxable and repeats the broad definition covering promotional or marketing engagements including endorsements, trade names, logos and house marks.