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<h1>Rule 8: Criteria for Company Name Similarity and Restrictions on Trademarks, Misleading Associations, and Restricted Words</h1> Rule 8 of the Companies (Incorporation) Rules, 2014, outlines criteria for determining when a proposed company name too closely resembles that of an existing company. Names are considered similar if they disregard certain elements such as common corporate suffixes (e.g., Ltd, Pvt), punctuation, spacing, and minor spelling variations. Specific guidelines are provided to assess phonetic similarities, translations, and the addition of geographic locations or numerals. Certain names are deemed undesirable if they conflict with trademarks, imply misleading associations, or include restricted words without approval. The rule also mandates a declaration regarding the previous use of the proposed name.