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<h1>New Guidelines for Company Name Registration: Avoid Similar Names, Use MCA Portal, and Ensure Compliance with Laws.</h1> The Name Availability Guidelines, 2011, issued by the Ministry of Corporate Affairs, replace previous instructions on company name registration. The guidelines specify that a proposed company name must not be identical or too similar to existing company names, LLP names, or registered trademarks. Applicants must use the MCA portal to check name availability and provide a declaration confirming compliance with relevant laws. Certified professionals can expedite the name approval process, but they face penalties for non-compliance. Names are reserved for 60 days and can be withdrawn if later deemed inappropriate. Additional rules address name distinctiveness, offensive content, and specific business terms.