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of <h1>New Company Name Guidelines: Online Trademark Check, STP Mode Restrictions, and Review by Registrar Effective May 20, 2012.</h1> The circular addresses the guidelines for name availability for companies, effective from May 20, 2012. It outlines that the facility for name approval through a Straight Through Processing (STP) mode, based on certification by professionals, will continue. However, names will undergo an online check for trademark similarity. If a proposed name matches an existing trademark or company name, it will be processed in non-STP mode. Names approved in STP mode will be reviewed by the Registrar of Companies (ROC) and will not be available for filing until specific times. Single-word name applications will not be processed in STP mode. Compliance with these guidelines is required.
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