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<h1>Axis Max Life's E-Commerce Channel posts 52% two-year CAGR, leading online protection and savings market growth.</h1> Axis Max Life's E-Commerce Channel recorded a 52% two year CAGR in H1 FY26, contributing over 31% of new policies in FY25 and 35% in H1 FY26. The direct-to-consumer channel reported Rs. 219 crore Annual Premium Equivalent and 52% YoY growth for H1 FY26. The company attributes growth to digital capabilities-performance marketing and analytics, three click cross sell/up sell journeys, regulated credit bureau and account aggregation onboarding, an AI voice to text platform, and unified A/B testing-alongside product innovation and strategic online distributor partnerships.