Axis Max Life’s E-Commerce Channel achieves 52% two-year CAGR on APE in H1 FY26; Becomes one of the leading players in Online Protection and Savings Market https://www.taxtmi.com/news?id=63702 Axis Max Life's E-Commerce Channel recorded a 52% two year CAGR in H1 FY26, contributing over 31% of new policies in FY25 and 35% in H1 FY26. The direct-to-consumer channel reported Rs. 219 crore Annual Premium Equivalent and 52% YoY growth for H1 FY26. The company attributes growth to digital capabilities-performance marketing and analytics, three click cross sell/up sell journeys, regulated credit bureau and account aggregation onboarding, an AI voice to text platform, and unified A/B testing-alongside product innovation and strategic online distributor partnerships. en-us Fri, 05 Dec 2025 11:31:03 +0530 Fri, 05 Dec 2025 11:31:04 +0530 TaxTMI RSS Generator Axis Max Life’s E-Commerce Channel achieves 52% two-year CAGR on APE in H1 FY26; Becomes one of the leading players in Online Protection and Savings Market https://www.taxtmi.com/news?id=63702 Axis Max Life's E-Commerce Channel recorded a 52% two year CAGR in H1 FY26, contributing over 31% of new policies in FY25 and 35% in H1 FY26. The direct-to-consumer channel reported Rs. 219 crore Annual Premium Equivalent and 52% YoY growth for H1 FY26. The company attributes growth to digital capabilities-performance marketing and analytics, three click cross sell/up sell journeys, regulated credit bureau and account aggregation onboarding, an AI voice to text platform, and unified A/B testing-alongside product innovation and strategic online distributor partnerships. News - Fri, 05 Dec 2025 11:31:03 +0530 https://www.taxtmi.com/news?id=63702