<h1>Tata Coffee Grand Cold Coffee launches an 'Ultimate Chill Zone' activation with sampling, merchandise, and a timed lounge.</h1> Tata Coffee Grand Cold Coffee will act as Associate Partner at the Horn OK Please festival with a double-decker experiential activation: ground-floor service of three RTD flavours and an upper-deck Chill Zone with 30-minute lounge slots. The campaign includes limited-edition merchandise, a social-media photo spot, interactive features, and a roaming branded crew, aligning with the 'Too Cool to Have It Solo' campaign to drive on-site sampling, controlled hospitality access, brand visibility, and social amplification.