<h1>Sports-tech company acquires AI video SaaS to automate highlights, distribution, and monetization for rights-holders and publishers</h1> A global sports-technology and content company announced acquisition of an AI-driven video SaaS provider whose platform automates detection of key moments, real-time highlight creation, and short-form distribution. The deal is presented as enabling a fully integrated creation-to-distribution-to-monetization solution for rightsholders, leagues, teams, publishers and marketers, allowing existing customers of the acquired product to access broader distribution and monetization services. The platform's AI features include computer vision, NLP, generative-audio/subtitling, thumbnail and metadata generation and rules-based automation. The parties plan further AI investment and expansion in India. Early investors in the target include several private equity and venture firms.