<h1>Global appliance group signs multi-year partnerships with major European football clubs and extends international tennis tour deal through 2028</h1> A global home-appliance group entered multi-year commercial partnership agreements with two major European football clubs and expanded sponsorships across several football federations and leagues, while renewing and broadening its long-term partnership with a principal international tennis tour through 2028. The agreements grant rights for stadium, digital and retail activations, exclusive fan experiences, co-branded product development, on-site product integration, hospitality and extensive brand visibility across events and digital channels; the tennis renewal also expands category rights into home entertainment and TV. The deals reinforce a strategic, cross-border sports marketing and brand-placement program.