https://www.taxtmi.com/news?id=54707 Commercial multi-year sponsorships with two leading football clubs establish activations across stadium, digital and retail touchpoints, fan experiences, and co-branded smart-home product exploration; these join existing league and federation relationships focused on strategic market positioning. Simultaneously, a renewed multi-year partnership with the principal men's professional tennis tour preserves on-court visibility, hospitality and product integration and expands brand rights into Home Entertainment & TV to increase cross-category exposure and global marketing reach. en-us Fri, 05 Sep 2025 11:16:03 +0530 Fri, 05 Sep 2025 11:16:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=54707 Commercial multi-year sponsorships with two leading football clubs establish activations across stadium, digital and retail touchpoints, fan experiences, and co-branded smart-home product exploration; these join existing league and federation relationships focused on strategic market positioning. Simultaneously, a renewed multi-year partnership with the principal men's professional tennis tour preserves on-court visibility, hospitality and product integration and expands brand rights into Home Entertainment & TV to increase cross-category exposure and global marketing reach. News - Fri, 05 Sep 2025 11:16:03 +0530 https://www.taxtmi.com/news?id=54707