<h1>Gaming company launches mobile web store in India with UPI payments for 590 million gamers</h1> A gaming company launched a mobile game web store in India, targeting the country's 590 million mobile gamers. The platform offers localized payment options including UPI support, which handles over 80% of India's digital transactions. The web store provides special discounts and rewards beyond traditional app store offerings. India represents the second largest gaming market globally, and the mobile game has achieved over one billion downloads worldwide since 2019. The company aims to enhance player engagement through collaborations with local gaming influencers and creators, providing a tailored experience for the Indian gaming community.