<h1>Life Insurance Company Appoints Cricket Star and Sports Presenter as Brand Ambassadors</h1> A life insurance company announced the appointment of a prominent Indian fast bowler and a sports presenter as brand ambassadors. The partnership aligns with the company's 'Promises Ka Partner' philosophy, emphasizing reliability and commitment to customers throughout their financial journey. The brand ambassadors, who are a married couple, represent modern Indian families planning jointly for their future. The company, established in 2007 as a joint venture between public and private banks, operates through multiple channels across India and offers various life insurance products. The partnership will support integrated marketing campaigns targeting different customer segments including millennials and affluent families.