<h1>Culinary Manga Storytelling: Kikkoman's Strategic Marketing to Engage Indian Chefs with Innovative Brand Narrative</h1> Kikkoman, a Japanese soy sauce company, is launching a manga series to promote its product among Indian restaurant owners and chefs. The narrative follows two culinary professionals who transform a restaurant using Kikkoman Soy Sauce. The manga aims to increase brand awareness across India's restaurant sector, targeting over 200,000 chefs through storytelling in multiple languages. The initiative seeks to introduce Kikkoman as a versatile ingredient that can enhance dish flavors.