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    <title>Kikkoman launches &#039;The Kikkoman Manga&#039; to accelerate the switch to its soy sauce by more restaurants in India</title>
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    <description>Kikkoman launched &quot;The Kikkoman Manga&quot; to drive soy sauce adoption among Indian restaurant owners, chefs, junior cooks, and culinary students by using episodic manga narratives that demonstrate culinary uses, including in Chinese cuisine. The campaign targets awareness gaps beyond large-format and chain restaurants, will be available in six Indian languages to remove language barriers, and aligns with Kikkoman India&#039;s role as the sole importer and manager of production, marketing, sales, and distribution in India to accelerate brand recognition and trial in the foodservice sector.</description>
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