<h1>Limca reports over ?2,800 crore 2024 sales, credits distribution expansion, new hydration product, youth-focused marketing</h1> A domestic beverage company reported its Limca brand surpassed ?2,800 crore in 2024, attributing double-digit growth in several states to expanded urban and rural distribution, diversified retail channels, and sustained marketing campaigns. The brand introduced a functional product in the advanced hydration category and launched new advertising efforts targeting younger consumers. The release highlights the company's broad product portfolio, extensive bottling and retail network of roughly 4 million outlets, and stated sustainability initiatives (water replenishment, packaging recycling, sustainable agriculture, carbon reduction). The communication is promotional, presenting financial and market claims without independent verification.