Video features students from AICB Captain Chandan Lal Special School for the Blind Gurgaon, Haryana, India – Business Wire India • This year-long mentorship program supported children with disabilities in music education.

• MG Taal, an initiative by JSW MG Motor India, helped develop and release the song.

Songdew, in collaboration with MG Sewa, has released an original music video featuring specially-abled students from AICB Captain Chandan Lal Special School for the Blind, Gurgaon, under the MG Taal programme. This initiative underscores the company’s commitment to encouraging and nurturing inclusive opportunities and celebrating extraordinary talent.

The track, which children voiced, draws inspiration from the renowned bhajan ‘Vaishnav Jan To’. This video marks the culmination of a year-long partnership with the school to nurture musical talent among the children through dedicated mentoring sessions by professional music artists. The mentoring sessions tuned their vocals and provided industry insights, career guidance, and inspiration to pursue their dreams with clarity and motivation. The track has been launched on over 150 streaming platforms, such as Spotify, Apple Music, JioSaavn, Amazon, Snapchat, Instagram, Meta, and Songdew TV.

Udit Malhotra, Head-Marketing at JSW MG Motor India, emphasized, “Our partnership with Songdew represents a forward-thinking commitment to cultivating the next generation of musical innovators. By providing a prominent platform for emerging talent, we are nurturing careers and actively shaping a vibrant and inclusive future for the music industry. This mentorship program for these exceptionally gifted artists instils enduring confidence and empowers them to achieve sustained success. We deeply admire these young individuals' unwavering resilience and determined spirit and are privileged to contribute to their evolving artistic journeys.” Commenting on the initiative, Ananya Khanna, Head of Product at Songdew, said, “At Songdew, we believe that music can make everyone feel inclusive. We are glad to be able to contribute and help empower these exceptionally talented kids. We salute their unwavering spirit and find ourselves very fortunate to have created this beautiful melody with them. Giving talent the opportunity it deserves is what we do, and it will be our earnest endeavor to help the talent of these kids shine.” JSW MG Motor India is recognized for its innovative approach and commitment to creating exciting experiences. Beyond automotive excellence, the brand has integrated music deeply into its identity, supporting and promoting various musical talents and initiatives through its MG Taal platform. Three seasons of MG Taal have been completed successfully, providing emerging talent with a platform and fostering a vibrant community of music lovers and creators.

Link to song: https:ong.link/s/5npAnjytxk4YQnkzMuf0JY About MG Taal MG Taal is an initiative launched by MG Motor India in collaboration with the aim of celebrating and supporting emerging indie musicians nationwide. The platform aims to empower independent artists by allowing them to create, amplify, and share engaging audio and video content, helping them reach broader audiences. The initiative draws inspiration from the word ‘Taal’, which means rhythm. Through MG Taal, the brand enhances its connection with customers and contributes to the growth and recognition of the indie music community in India.

About MG Sewa MG Sewa is a community engagement initiative of JSW MG Motor India dedicated to girl child education and women's empowerment, aiming to create lasting positive change. Through the dedication of our volunteers and strong NGO partnerships, we deliver impactful initiatives that inspire growth, foster education, and create lasting positive change. We aim to empower as many women as the cars we sell, creating a lasting impact through education and support initiatives that drive community transformation.

About Songdew Songdew is a one-of-a-kind online platform defining a new service category called Music Business Administration. It helps music creators to distribute, promote, and monetise their music globally. Every artist gets a unique and customised dashboard from which they can access all the functionalities and services offered by Songdew. These include distribution on 150+ music streaming platforms, digital promotional tools, broadcast of the music on FM radio, promotion of music on a television channel, and various opportunities to license the music and or produce the music for a growing list of leading brands in the country.

Songdew TV is a unique initiative by Songdew—a 24/7 video service that showcases the best of pure and uncorrupted music and reaches more than 200 million households through leading distribution platforms, including DTH, Cable, and OTT.

Website: www.songdew.com Instagram: www.instagram.com/songdewnetwork About JSW MG Motor India SAIC Motor, a global Fortune 500 company with operations in over 100 countries and JSW Group (India's leading conglomerate with interests across B2B and B2C sectors) formed a joint venture - JSW MG Motor India Pvt. Ltd. in 2023. The joint venture aims to build an innovative and sustainable automotive ecosystem while staying focused on developing a diverse portfolio of vehicles to give car buyers better access to advanced technologies and futuristic products with attractive value propositions. JSW MG Motor India Pvt. Ltd. is committed to introducing world-class technology, strengthening the manufacturing landscape, bringing the best of innovation across its business operations, and generating significant employment opportunities through extensive localisation.

About Morris Garages Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by celebrities, including British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s most prominent clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 100 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,00,000 plus vehicles and 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the innovative automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster, the Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology, MG Comet – The Street-Smart Car and India’s first Intelligent CUV, MG Windsor.

Website: www.mgmotor.co.in Facebook: https://www.facebook.com/MGMotorIN Instagram: https://instagram.com/MGMotorIN Twitter: https://twitter.com/MGMotorIn/ LinkedIn: https://in.linkedin.com/company/mgmotorindialtd To View the Image, Click on the Link Below: Songdew and MG Sewa release music video (Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.). PTI PWR PWR