<h1>Global Brand Ambassador appointment: Diljit Dosanjh joins Levi's as first Punjabi artist representing the brand worldwide.</h1> Levi's appoints Diljit Dosanjh as a global brand ambassador, the first Punjabi artist in the brand's creative roster, framing the relationship as a strategic marketing collaboration that leverages his cross-border cultural reach, tour merchandise, and persona to promote Levi's expanded menswear fits and integrated music-fashion activations across the brand's international markets.