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    <description>Levi&#039;s appoints Diljit Dosanjh as a global brand ambassador, the first Punjabi artist in the brand&#039;s creative roster, framing the relationship as a strategic marketing collaboration that leverages his cross-border cultural reach, tour merchandise, and persona to promote Levi&#039;s expanded menswear fits and integrated music-fashion activations across the brand&#039;s international markets.</description>
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