<h1>Giift rebrands to Xoxoday after $70M investment, expanding global reach in employee and customer loyalty solutions.</h1> Giift, an AI-powered loyalty and rewards SaaS company backed by Apis Partners, has rebranded globally to Xoxoday. This rebranding follows a US$ 70 million investment from Apis Growth Fund II and significant market expansion. Xoxoday, specializing in employee recognition, sales incentives, and customer loyalty, serves over 5,000 organizations, including major corporations like Western Digital and Infosys. With 65 million active users and managing US$ 1 billion in spending, Xoxoday has a strong presence in regions like India, Southeast Asia, and North America. The company employs over 500 professionals worldwide and continues to innovate with AI-powered features.