<h1>Certification requirement stressed: campaign promotes only certified TMT bars to ensure construction material quality and trust.</h1> JSW One TMT launched a campaign stressing 100% BIS-certified TMT bars as essential for construction material reliability, using a cricket-themed narrative to communicate that certification is non-negotiable. The campaign employed employee-led launch activities, cross-brand pre-launch engagement among JSW One business units, and organic social media amplification, directing audiences to the company website and campaign film while framing certification and product-quality assurance as the central commercial proposition.