https://www.taxtmi.com/news?id=31956 JSW One TMT launched a campaign stressing 100% BIS-certified TMT bars as essential for construction material reliability, using a cricket-themed narrative to communicate that certification is non-negotiable. The campaign employed employee-led launch activities, cross-brand pre-launch engagement among JSW One business units, and organic social media amplification, directing audiences to the company website and campaign film while framing certification and product-quality assurance as the central commercial proposition. en-us Thu, 30 Jan 2025 14:16:03 +0530 Thu, 30 Jan 2025 14:16:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=31956 JSW One TMT launched a campaign stressing 100% BIS-certified TMT bars as essential for construction material reliability, using a cricket-themed narrative to communicate that certification is non-negotiable. The campaign employed employee-led launch activities, cross-brand pre-launch engagement among JSW One business units, and organic social media amplification, directing audiences to the company website and campaign film while framing certification and product-quality assurance as the central commercial proposition. News - Thu, 30 Jan 2025 14:16:03 +0530 https://www.taxtmi.com/news?id=31956