<h1>MINISO Teams Up with 'Black Myth: Wukong' to Boost ACG Market Presence and Achieve 50% Sales Growth in 2024.</h1> MINISO, a global lifestyle brand, has partnered with 'Black Myth: Wukong' to enhance its presence in the rapidly growing ACG (Anime, Comic, and Game) goods market, valued at yen500 billion. This collaboration underscores MINISO's strategic focus on IP partnerships, contributing to a 50% increase in ACG goods sales in 2024. The ACG goods economy, driven by Generation Z's interest-driven consumption, is expanding both in China and globally. MINISO's success is evident with high sales of series like Chiikawa and Identity V, and international success with the 'One Piece' series in Indonesia, showcasing the market's global potential.