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    <title>Interest-Driven Consumption Sparks ¥ 500B ACG Goods Market, MINISO Rides the Wave</title>
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    <description>MINISO is pursuing an IP partnership strategy with prominent entertainment properties (notably Black Myth: Wukong) and plans further collaborations and own-IP development to exploit the rapidly expanding ACG goods economy. The company reports accelerated in-store ACG zone rollouts and related sales uplifts, attributing market growth to interest-driven consumption by Generation Z and the centrality of high-quality IP in driving merchandise demand and strong sell-through across domestic and international stores.</description>
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