Certificate of registration conditions require a portfolio manager to comply with applicable law, promptly disclose materially false, misleading or changed information, and redress investor grievances within twenty-one calendar days while reporting complaint particulars. The portfolio manager must continuously maintain prescribed net worth, secure prior approval for change in control, remain fit and proper, and commence business within the stipulated period after fulfilling Board-specified conditions.

Portfolio manager registration certificate refusals require a reasonable opportunity of being heard, followed by communication of the refusal and reasons within thirty days. An applicant may seek reconsideration within thirty days of receiving the communication. The Board must reconsider the request and convey its decision in writing as soon as possible.

Portfolio manager registration requires assessment of body corporate status, adequate infrastructure, designated personnel, fit-and-proper status, and investor interest. Applicants must maintain minimum net worth independently of other capital requirements, with a prescribed portion in unencumbered liquid assets; existing portfolio managers must comply within twelve months. Principal officers require prescribed qualifications, certification and securities-market experience. An additional graduate employee requires related experience, while personnel or independent fund managers with fund-management decision-making authority must meet the principal officer standards.

Registration of portfolio managers requires an application in the prescribed form with the non-refundable application fee. The Board may request further information, and an incomplete application may be rejected only after the applicant receives at least thirty calendar days to cure notified objections. An applicant satisfying regulation 4 receives an intimation to pay the prescribed registration fee within thirty calendar days. Following payment, the Board may grant a registration certificate, which remains valid unless suspended or cancelled.

Portfolio management definitions establish the scope of regulated portfolio management, client arrangements, investment mandates, and connected persons. A portfolio manager is a body corporate that, under a client contract, advises, directs, undertakes, manages, or administers portfolios comprising securities, goods, or client funds. Discretionary management permits complete investment discretion, while non-discretionary management follows client directions. Governance concepts cover associates, related parties, change in control, principal officers, inspecting authorities, certificates, and net worth.

Portfolio-manager regulation establishes a framework for registration of portfolio managers and defines their operational and general obligations and responsibilities, including matters connected or incidental to those functions. The framework takes effect on 1 April 2027.

Non-compliance with the chapter or circulars issued under it empowers the Board to take appropriate action, including action under Chapter V, applicable provisions of the relevant Act, and other regulations issued by the Board. Supervisory bodies may also be directed to take appropriate action for the same violations.

Regulation 16P establishes advertisement reporting requirements for advertisements issued by regulated entities. Compliance applies in the manner and according to the requirements specified by the Board from time to time. The provision was inserted into the Securities and Exchange Board of India (Intermediaries) Regulations, 2008, and takes effect on the one hundred eightieth day following publication.

Electronic verification of documents under rule 26(1) may be completed through Aadhaar-based EVC, EVC generated through net-banking login on the common portal, or EVC generated on the common portal. Where authentication uses any of these methods, verification must be completed within two days after issuance of the relevant document. The framework is deemed effective from 23 June 2017.

Regulation 16O prohibits advertisements containing misleading content, testimonials, assumptions, projections, or assurances of guaranteed, risk-free, indicative or fixed returns. It also bars unfair comparisons, disparagement, misleading asset-class comparisons, exploitation of investor inexperience, unauthorised use of institutional imagery, and improper past-performance claims. Vague unsupported descriptions such as high yield, high rated or high returns, as well as indecent, legally prohibited or otherwise specified communications, are prohibited.

Regulation 16N permits advertising use only of ratings or rankings assigned by a Past Risk and Return Verification Agency. Advertisements must explain the ratings or rankings directly or provide website details enabling access to their meaning and methodology, and must state that they are only one factor in choosing a regulated entity's services. The ratings or rankings must originate from a study or survey covering all relevant market participants in the relevant category to ensure comparability and objectivity.

Long-term capital gains from equity-share sales qualified for exemption under Section 10(38) where the shares were acquired through banking channels, dematerialised, and sold through a recognised stock exchange after the prescribed holding period. Consistent coordinate-bench decisions involving materially identical transactions in the same scrip supported treating the transaction as genuine. The scrip was not treated as a penny stock or paper company, so the gains retained their exempt character.

Regulation 16M prohibits regulated entities from engaging in dark patterns specified in Annexure I to the Guidelines for Prevention and Regulation of Dark Patterns, 2023, issued by the Central Consumer Protection Authority. The provision, inserted on 8 October 2026, applies from the one hundred eightieth day after publication on 9 October 2026.

Regulation 16L requires advertisements by regulated entities to be true, fair, accurate, complete and unambiguous, with clear disclosures for examples, statistical data, graphs and charts. It prohibits misleading presentation, exploitation of investor inexperience, excessive complex language, and incentives for trading, service use, account activation, investments or mobile application downloads. Suspended entities cannot advertise. Unauthorised third-party advertisements require action within seven days, reporting to the supervisory body, and prominent website disclosure of the incident and action taken.

Celebrity endorsements may promote a regulated entity at the brand or entity level and may identify its products or services. They cannot contain direct or indirect inducements or claims concerning a particular product or service. Advertisements featuring celebrities require prior supervisory approval, or approval from the Board where no supervisory body has been specified. Endorsement costs cannot be passed to clients or charged to a mutual fund scheme, and prescribed disclaimers must be included.

Equal treatment in land acquisition requires uniform compensation where lands are similarly situated, acquired under the same notification, and taken for the same project. Land in the same village with comparable potential for non-agricultural and urban use qualifies for parity with comparable acquired lands. Market value was assessed at Rs.105 per square foot, together with applicable solatium and statutory benefits.

Regulation 16J excludes educational, factual, regulatory, client-responsive and other specified non-promotional communications from advertisement classification. Educational communications require minimal incidental branding, no promotional call-to-action or inducement, and post facto reporting where supported by earmarked education and awareness funds. Research shared with existing clients or investors must not claim entity performance. Any communication promoting products or services, or soliciting interest in them, is treated as an advertisement.

Regulation 16I requires each advertisement by a regulated entity to state its name, SEBI registration number and, where applicable, logo, and to display or communicate Board-specified disclaimers in the prescribed manner. For SMS, pop-ups, push notifications and comparable character-limited electronic communications, where those details and disclaimers cannot be included, a hyperlink to the relevant material on the regulated entity's official website is required.

Regulation 16H applies the Common Advertisement Code to every advertisement issued by a regulated entity concerning products or services within the Board's regulatory purview. Its coverage depends on the issuer being a regulated entity and the advertisement relating to products or services under that regulatory purview.

Advertisement covers communications, endorsements and representations distributed through print, broadcast, digital, outdoor and similar media for promoting, inviting or soliciting engagement with a regulated entity's products, services, brand or entity. Celebrity includes specified public figures, influencers, sports persons, programme participants, virtual influencers and persons capable of influencing viewers, but excludes specified senior personnel of an issuing regulated entity appearing in its advertisement. Regulated entities include securities-market intermediaries, mutual funds, asset management companies and portfolio managers, with designated supervisory bodies assigned to each category.