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<h1>SEBI Issues Master Circular for Investment Advisers: Streamlines Compliance, Segregates Activities, and Enhances Investor Protection.</h1> The Securities and Exchange Board of India (SEBI) issued a Master Circular for Investment Advisers (IAs) on June 15, 2023, consolidating existing circulars to streamline compliance. This circular mandates IAs to segregate advisory and distribution activities, enter into agreements with clients, and adhere to fee structures. It outlines qualifications for IAs, registration processes, record maintenance, and audit requirements. The circular also addresses risk profiling, advertising standards, and investor grievance mechanisms. Additionally, it emphasizes the protection of client data, compliance with anti-money laundering standards, and outlines procedures for changes in control and outsourcing activities. The circular aims to protect investors and enhance transparency and accountability in the securities market.