Synthetic media regulation: mandatory labelling, faster takedowns, and stronger intermediary accountability reshape deepfake governance.
Regulation of synthetic media and AI-generated content under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026 is presented as a response to the growing use of deepfakes for misinformation, impersonation, fraud, defamation, privacy violations, and other harms. The framework is said to introduce legal recognition of synthetically generated information, mandatory labelling, accelerated takedown obligations, and stronger intermediary due diligence, while raising the compliance threshold for retaining safe harbour protection. (AI Summary)
Regulation of synthetic media and AI-generated content under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026 is presented as a response to the growing use of deepfakes for misinformation, impersonation, fraud, defamation, privacy violations, and other harms. The framework is said to introduce legal recognition of synthetically generated information, mandatory labelling, accelerated takedown obligations, and stronger intermediary due diligence, while raising the compliance threshold for retaining safe harbour protection. (AI Summary)
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