Electronic commerce operator definitions clarify platform roles and branded services while excluding suppliers acting on their own behalf. Section 43B defines key electronic commerce terms: an aggregator owns and manages a platform connecting customers with service providers under the aggregator's brand; brand name or trade name covers names, marks or symbols used to indicate a commercial connection; branded services are those supplied under an operator's own brand; electronic commerce means supply/receipt of goods or services or transmission of funds/data over internet-based applications; and electronic commerce operator includes persons who own, operate or manage platforms facilitating supply but excludes suppliers acting on their own behalf.