Celebrity Brand Ambassador Services Taxable u/s 65(105)(zzzzq) of Finance Act From July 1, 2010.

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....Business Auxiliary Services - celebrity image as a ‘brand ambassador’ for promotion and marketing/sale of various products - the activity carried out by the appellant could not have been subjected to levy of service tax under BAS prior to July 1, 2010 and would only be taxable w.e.f July 1, 2010 under section 65(105)(zzzzq) of the Finance Act. - AT....