https://www.taxtmi.com/highlights?id=55898 Business Auxiliary Services - celebrity image as a ‘brand ambassador’ for promotion and marketing/sale of various products - the activity carried out by the appellant could not have been subjected to levy of service tax under BAS prior to July 1, 2010 and would only be taxable w.e.f July 1, 2010 under section 65(105)(zzzzq) of the Finance Act. - AT en-us Wed, 16 Dec 2020 08:30:23 +0530 Wed, 16 Dec 2020 08:30:23 +0530 TaxTMI RSS Generator https://www.taxtmi.com/highlights?id=55898 Business Auxiliary Services - celebrity image as a ‘brand ambassador’ for promotion and marketing/sale of various products - the activity carried out by the appellant could not have been subjected to levy of service tax under BAS prior to July 1, 2010 and would only be taxable w.e.f July 1, 2010 under section 65(105)(zzzzq) of the Finance Act. - AT Highlights Service Tax Wed, 16 Dec 2020 08:30:23 +0530 https://www.taxtmi.com/highlights?id=55898