<h1>Parimatch Sports sponsorship of SG Pipers grants branding, fan access and merchandising rights as part of sports marketing expansion</h1> Parimatch Sports entered a commercial sponsorship arrangement with a professional hockey franchise to act as co-sponsor for both mens and womens teams during a national league season, granting branding and logo placement rights on jerseys and promotional access rights to fans and media. The partnership included marketing activations, exclusive supporter entitlements (player access, tickets, signed merchandise) and contributed to promotion of womens hockey following the womens team winning the tournament. The arrangement functioned as a sports sponsorship and merchandising/licensing collaboration aimed at brand expansion in Asia and enhancing fan engagement through authorized promotional activities and visibility rights.