<h1>Southeast Asia running retail expansion launches integrated community and retail hubs, driving engagement through flagship openings and events</h1> A global sportswear brand is launching experience-driven retail hubs and a regional running ecosystem in Southeast Asia, integrating digital platforms, community events, and retail to convert consumer interest into sustained engagement. The strategy leverages rising regional running participation and elite event credibility to position stores as holistic running hubs offering professional gear and expertise, with immediate operational effects including flagship openings in Jakarta and Kuala Lumpur and community activations such as organized runs and a timed 10KM trial to drive brand adoption and consumer loyalty.