<h1>Brand film promoting editorial proposition asserts insight-based value and is published for public promotional use on YouTube</h1> Business Standard released a brand film promoting its editorial proposition; operative effect: the film has been published on the publisher's YouTube channel, making the promotional content publicly available and distributable. The film advances a marketing claim that insight and substantive understanding, not mere imitation or appearance, confer access and value; operative effect: it functions as a representational statement of the publisher's brand positioning and may be used in promotional and commercial communications. Ancillary factual disclosures identify the publisher's print and digital products and channels; operative effect: they advertise scope of services and distribution platforms.