<h1>India's AI water footprint prompts consumers to demand business-led water reuse and AI-enabled water management.</h1> Ecolab's 2025 study finds Indian consumers recognise AI's significant water footprint and expect businesses to prioritise water conservation, reuse and recycling. The study emphasises embedding water circularity and AI enabled water management into core business strategy, deploying technologies to reduce freshwater withdrawal, enable near zero liquid discharge and improve efficiency, and calls for cross sector collaboration to close the water reuse gap in industrial and digital expansion.