<h1>Shyam Steel's TMT bars and digital home-building platform tied to Harmanpreet Kaur brand ambassador endorsement deal</h1> Shyam Steel announced the appointment of Harmanpreet Kaur as its brand ambassador, establishing a commercial endorsement association for the company's TMT bars. Under the partnership, Kaur will also be associated with the company's digital home-building platform that provides end-to-end support to homeowners from planning and material selection through execution and final possession, resulting in her promotional linkage to both the company's core steel products and its digital service offering. The operative effect is to position Kaur as the public-facing representative for Shyam Steel's branding and marketing across these offerings, with an emphasis on informed and responsible home-building choices and inclusivity in consumer decision-making.