<h1>Indian probiotic snack brand eyes Bulgarian plant to boost European exports, premium makhana tests guide high-value expansion</h1> An Indian food and beverage company plans to establish a probiotic snack manufacturing facility in Bulgaria to support its European export strategy and mitigate shipping-related shelf-life loss for its probiotic chips and roasted makhana products. The Bulgarian plant will focus exclusively on niche, high-value probiotic snacks marketed under an existing boutique brand, already present in premium Indian and Bulgarian channels. The company is conducting test marketing for makhana in Bulgaria before full-scale investment. Despite higher capital and operating costs in Europe, the firm anticipates maintaining profit margins due to proportionately higher selling prices, aligning with its strategy of selective expansion into premium international markets.