<h1>Colgate launches Visible White Purple Serum, a color-correcting oral-beauty booster for instant teeth brightening.</h1> Colgate introduced Visible White Purple Serum, a consumer oral-beauty whitening booster using purple pigments to neutralise yellow tones; described features include mint & yuzu flavor, non-foaming texture, enamel-safe formula, recommended post-brushing application, 40ml packaging, INR 800 pricing, and availability on leading e-commerce platforms. The launch is paired with a social-first 'Pump, Purple, Smile' influencer campaign and corporate statements referencing sustainability and community initiatives. Promotional efficacy and safety statements are presented as marketing claims without accompanying regulatory or safety data in the release.